Entries must have been commissioned and used in retail or other point of sale environment (such as retail, hospitality or indoor events).
Entries must have been commissioned and used in retail or other point of sale environment (such as retail, hospitality or indoor events).
This includes, but is not limited to point of purchase / point of sale units, window/wall/floor graphics, displays, packaging and free standing display units.
Meet the Judges:
Leonardo Bianchi
Pedro Jacques de Souza
Pascal Delfosse
Judging criteria
1. Excellence in execution of print quality - Technical expertise and print quality (relevant to the application)
a. Image definition, precision (registration) and sharpness (0-30 points)
b. Colour appearance (0-20 points)
2. Appropriate use of techniques, design, media, creativity for the application (choice of print and techniques to meet the objectives of the project)
a. Job complexity (0-30 points)
b. Product use (0-10 points)
c. Creativity (0-10 points)
3. Return on Investment for the end-user of the printed item(s) – what were the objectives of the print, campaign or project? What did your customers think about your part of the process?
*Supporting evidence*
The quality of your entry and supporting documentation will decide your success! We need as much evidence as possible to make the best judgement over the skills being displayed.
1) Explain the technique you’ve used in some detail – not necessarily publicising your own industry secrets, but highlighting the hardware, software and consumables you’ve used in the process.
2) Provide high resolution image(s) of the print(s). This is essential for entry.
3) Samples of the print(s) and printed proofs to be provided. This is compulsory for entry.
4) Optional additional evidence to include are:
• Photographs or scans, taken at 5 megapixels or above
• Original design documents, to prove you were the originator
• Supporting documentation (endorsement from government bodies, academic institutions, clients, customers or supply chain partners) relevant to category. Remember that your contract with clients and partners may prevent you from sharing artwork.
• Video – a tour of your equipment, the production process, installed print, interviews, testimonials, or demonstration of integration.
